Q: Hey did you get to read Rashmi’s article on Design schools and their future?
A: I did. Well written. But amusing.
Q: Amusing? What’s your problem?
A: The problem is, it is not relevant to India.
Q: Did they not talk about schools like NID and IDC in that article?
A: That’s exactly where I am coming from. To begin with, designers in modern India – be it architects, product designers or interaction designers – are not respected.
If at all they are, it’s usually for the wrong reasons – the glamour factor and how much they earn. To be fair, designers have a role to play in this as well.
Also, I feel all these D schools are elitist. Make no mistake, they are good. But the numbers they produce and their attitude they betray while selecting is more in tune with keeping their brand intact than addressing the industry.
Q: This is just unsubstantiated bull.
A: Let’s take interaction design. IDC IIT Bombay has a grand total of 10 seats in their PG program in Design per year. Same with NID (there it’s called user interface design program). Now apply the reservation quota factor to it. I’ll come to other aspects in a minute.
But every year, the Indian IT industry alone needs numbers in thousands. This is only going to increase with time. So where will the industry go? Hire people who are erstwhile web designers or visual communications graduates or fine arts folks.
If there are some professions which can be described ‘paavapatta’ it’s got to be tech writers and HCI design guys. Everyone wants them but none recognizes the value a good designer or writer can and should bring.
Indian IT industry is predominantly services oriented. Often, the client wants it done ‘yesterday’ or at least it’s claimed to be so. This in itself is a disadvantage for any meaningful research oriented design. Unlike the programmer types who have a recognized BE and MCA, there are very few academic programmes of repute and in decent numbers for these two professions in India. Those who toil in these two areas are mostly self-taught.
The project manager, who invariably comes from a developer background, does not have much idea about the value of a good designer or writer to software development. Nor are the designers able to assert themselves because they themselves know that they do not have any formal knowledge on Design.
The result - most of the major design decisions masquerade as ‘requirements’ which the designer has to comply. These two professions are clumped as ‘shared services’ and ‘documentation’ guys. Add fundas like ‘resource utilization’ and you have the picture complete.
One would’ve thought these design schools would attempt to do something to correct this anomaly. But they are happy producing 10 graduates per year. This way, their brand stays intact.
The admission criteria for IDC reads like this:
Any Branch of BE/B Tech or B Arch or B Des (again from IIT Guwahati) or NID or 5 year BFA graduates. Bottom line – they are IIT.
What’s more, in practice, from whatever I could observe, quite a number of these students in these PG programmes are those who did their UG in IITs. Talk about in breeding. The criteria for NID is even funnier – they have some stupid age limit funda.
So even if a self-taught designer aspires to get hiself formally trained, he has to by and large look for avenues outside India. Fortunately unlike these elite schools, there are plenty of scope to further one’s study in Design in universities overseas.
Only that you need vitamin (M)oney. So these NIDs and IITs neither have the numbers to drive out the ‘on the job trained’ UX designers like me nor are they willing to embrace and train folks like me who are in thousands.
So for now, IITs and NIDs are content to supply designers to Google, Yahoo and Microsoft. Never mind that design, at the end of the day, is a practical profession where what you do is more important than and independent of where you come from. Those who don’t believe me please visit Taj Mahal in Agra. And no it was not designed by the Delhi School of Planning and Architecture, I’m afraid.
At the end of the day, if the value of design and innovation has to be instilled to corporates, its much more sensible to teach it to management graduates than hype about some D schools. After all, MBAs are the ones who call the shots in business, for right or wrong reasons.
So talking about D School ruling the future helps the publishing industry and the recent design school grads to get a better salary. Bbut for the average designer in an IT service company its Same Shit Different Day and for the industry it’s Same Shit Different Designer.